We care about our employees, about society, about the environment, about our chocolate.
In order to give back to society, we collaborate with different organizations
Loneliness is an underestimated and often hidden problem in both the young and the elderly. The Belgian Chocolate Group draws attention to the theme through a special packaging of its chocolate hearts, thereby supporting the Red Cross. Many people in Belgium live in isolation and are confronted with loneliness, whether at home, in a residential care centre or in a care facility.
The Belgian Red Cross volunteers visit these people regularly. They have a chat with them, have a coffee together, share a relaxing activity or go for a walk. In addition, they also organize group activities that enable people to meet new people and thus break through the loneliness.
For each package sold, the Chocolate Group donates €1 to the Belgian Red Cross to help in the fight against loneliness. A total of 30,000 units were produced. These will be sold from the beginning of December in the following retail chains in Belgium: Carrefour, Cora, Match and through the local distributor Ameel Candy World N.V.